I am very happy to introduce you today to Emma Hawman of Emma Frances Design. Emma is a Uk based surface pattern designer who is super busy these days designing for Keka case, Spoonflower, Tigerprint, Quincy lampshades..She is one busy girl! Watch out for more of her!
What inspires you to create?
I am honestly inspired by absolutely everything, so I don’t often need to look for inspiration as it comes to me all of the time. I have a camera with me all of the time and am constantly taking photographs; I do get some funny looks when I’m taking photos of bizarre things though! I love the outdoors and nature so a lot of my designs are based around these themes!
What medium do you like to create in?
You can’t beat pencil and paper, or a lovely thin fine liner, they give me such a clean and crisp sketch and that is really how all of my designs begin. I find I have a lot of control when working with pencil on paper and it is much easier to tweak these initial drawings when I scan them in and work on them from my computer.
Tell us about your Design Process
I start off with an idea in mind, a specific flower or plant I want to create a design from. I’ve chosen the Quaking Grass because it was such an unusual country grass and I loved the unique shapes! I googled Quaking Grass and looked at all of the images, I don’t always do this but with plants and flowers I can’t take photographs of it is a great way to get inspiration and images to draw from. I then use these images to draw, sketch and doodle from, here is my initial Quaking Grass drawing.
I then put this into Illustrator where I can play about with the positioning and see how it would work as a repeat. This is a fairly easy motif to put into a repeat as it can be lined up on top of each other.
After I’ve figured out how it will work in a repeating pattern I play about with the colour to find a palette I like, this can sometimes take a while! I also think about putting other elements into the background at this stage to give the pattern some depth.
I’ll always go back to designs after a week or two and tweak it until I’m completely happy with it, but below is the finalised design (for now) and a coordinating design to go with it. I chose to make the design with subtle colours and left the background plain as the design is a fairly fussy one on its own. I’m sure I will go back to it and change my mind though!
Do you keep an art journal, How do you keep track of all of your ideas and inspirations?
I have that many ideas flitting through my head all of the time I can’t possibly keep track. I do keep any pieces of patterned paper or any other cuttings and scraps and collect them all in a sketchbook that I can flick through to spark off new ideas. I also try to write down any new ideas in a little notebook or in my phone so I don’t forget anything!
Do you work on just one design from start to finish or do you have a number of different designs on the go?
I always have about 10 different designs going at the same time. Once I have the main pattern it is fairly easy to make up a collection from it. If I am not happy with a design and have been working on it for a while I find it helps to move onto a different one and come back a day or two later. I usually find when I come back to it I go about it a different way and am much happier with it once I finish.
Do you prefer to design for a brief or your own personal inspiration?
I love them both, it is nice to have a structured brief where you have a theme you can really get stuck into. I love the research part of doing a brief, but I also love the freedom of doing your own work and going out to take loads of photos to draw from. I can’t choose!
What time of the day are you most creative?
I’m not entirely sure, it can vary a lot. I will have days where I get up after a great nights sleep and want to get stuck into some designing and drawing straight away. Then other days I will be more productive after a slower morning of blogging and networking and a yummy lunch. I’ve often had productive evenings where I’ll have a coffee and will get a few solid hours of work done.
Thank you so much Emma! Your Quaking grass pattern is lovely and the design is so versatile. It looks lovely on the plate, but I could also imagine it on fabric, lampshades and stationary too.
To see more of Emma’s work and to keep up with her,please visit her usual hangout spots below.
Website – www.emmafrancesdesigns.com
Facebook – www.facebook.com/emmafrancesdesigns
Twitter – www.twitter.com/emmafrances22
Pinterest – www.pinterest.com/emmafrances22